Are you considering Google Ads?
Good choice, but if you just go after clicks, you’ll clearly waste your money. Wouldn’t you agree? So… What if you shop for data instead?
A strategic approach to PPC Marketing should drive qualified leads to your site and should also serve to gather useful, valuable information about your customers.
and instantly send targeted traffic to your website.
Pay Per Click Advertising is an integral part of our digital marketing strategy.
It’s lightning fast and really effective, only if you really know what you're doing.
Setting up a PPC campaign on Google or Facebook is fairly easy, but a good deal of experience is necessary to optimize it for conversions.
We do the heavy lifting for you!
A comprehensive overview of your company, your overall objectives and your competitors is our starting point. We then determine the best opportunities available regarding keywords and demographics.
Following our assessment of the situation, we will suggest whether to use Facebook ads, Google Adwords or both. We then create a strategy that works best for your business, one that outsmarts your competitors and puts your business safely in front of your target audience.
CREATING & MONITORING ADS
Ads constitute the bedrock of any PPC Strategy. As such, a great deal of attention must go to drafting and creating them, so that everything is in line with the end goal: headline, image and copy.
Ad performance is closely examined for even the slightest signs of warning, like any metrics falling short of expectations. We have standard operating procedures in place for any probable scenario, whether it involves pausing an ad, launching new ones or scaling up the winners.
Once your ad campaign is live, your website will receive an influx of visitors, and your sales register will be working overtime. That is to say, you will see first-hand that your PPC investment is bearing fruit.
All the same, you will receive detailed monthly reports about your ad campaigns for you to review and discuss with us. All key campaign metrics will be accounted for, including conversions generated as a result of our ppc management services. You will be glad you chose to work with us.
If Google alone comes to mind at the mention of PPC advertising, it’s because Google seems to always be the elephant in the room whenever internet marketing is brought up in the conversation. The truth is, Pay-Per-Click is a standard practice for online advertising and there are other media out there in the wild that are worth considering depending on your business’ objectives.
Like we said before, choosing a medium in which to run a PPC campaign is conditioned to variables such as the products or services that you offer, the demographics of your target audience and the current performance of your campaign. With that in mind, there are four major ad platforms to consider: Google Adwords, Facebook, Bing Ads with Yahoo! and LinkedIn. We are focused primarily on the first two.
Google Adwords offers a wide array of options to choose from: adwords, Youtube, display network, shopping network, that allow your business to broadcast your marketing message to different audiences and to make the most of your marketing efforts. Facebook, for its part, makes it easy for you to pinpoint your preferred demographics and reach them with engaging-images and calls-to-action.
Creating the perfect digital marketing strategy for your busines comes before making a decision as to which medium you will run ads on. Jumping ahead is not a suggested course of action. That's why we start by understading your business first and suggesting ad platforms later.
Retargeting for some, Remarketing for others, this PPC marketing strategy is definitely the coup de grâce (pardon our french). Ever visited a website and then felt like it’s followed you via adverts as you continue to navigate the internet? That’s retargeting in action, a highly dynamic advertising strategy that reinforces your brand’s message to those prospects who recently visited your website and are most likely to take action and turn into clients.
While there are many reasons to run a retargeting campaign, the one that stands out the most is that it simply generates more sales. It conveniently targets those who showed interest in your website offerings but took no action and continues to build on that first purchasing intent while they’re still warm. Not only that, but the cost of bringing back that prospect to your site is lower than it is for sending first-time visitors.
Increased brand awarenes also results from retargeting. Think about it. Since people continue to see your ads online, they will be more likely to remember your brand in the first place when the decide it's time to take action. Exposing your brand repeteadly to your target audience builds trust faster and increases the chances of them taking action sooner rather than later.
This is probably the biggest reason people stay away from PPC advertising. Nobody wants to see their ad budget go to waste. And while there are people who have lost a small fortune with PPC, there are thousands of profitable PPC campaigns running daily across the web. What’s the difference between them, then? A knowledgeable campaign manager executing a proven advertising strategy.
There is a reason we keep ourselves and our clients exclusively to Facebook and Google ads. We know our way around the both of them. We run while others just walk. By focusing our attention to the two most important ad platforms on the web, we are able to excel at them and consistently deliver phenomenal results to our clients. Here, with us, you can rest assured that we won’t be running any experiments, only strategies that have proved successful already.
We always keep your budget and, most importantly, your goals in mind when we set up the ad campaigns. We don't rush to meet your maximum daily adspend. Instead, we rather test the waters first, and once things start to click, that's when we hit the ground running. This approach is both cautious and bold at the same time, and has worked wonders for us. It will for you as well.
At this point, you might still be undecided. We understand. We can answer any questions you have regarding your marketing strategy and how we can help you.
Take the next step and schedule your free consultation.